Local Business Structured Data Markup Schema

So this is a short one blog for itemscope and property types but let’s use the Schema.org to improve the web by creating a structured data markup schema supported by major search engines. Mic drop.


<div itemscope itemtype="http://schema.org/LocalBusiness">
  <div itemprop="name">Seattle Fucking Rocks!</div>
  <div>Email: <span itemprop="email"><a href='mailto:info@website.com'>info@website.com</a></span></div>
  <div>Phone: <span itemprop="telephone"><a href="tel:1(206) 913-8665"></a>(206) 913-8665</a></span></div>
  <div itemprop="paymentAccepted" style="display: none">Cash and Credit Card</div>
  <meta itemprop="openingHours" datetime="Mo,Tu,We,Th,Fr 09:00-17:00" />
  <div itemtype="http://schema.org/GeoCoordinates" itemscope itemprop="geo">
     <meta itemprop="latitude" content="47.00" />
     <meta itemprop="longitude" content="-122.00" />
  <div itemtype="http://schema.org/PostalAddress" itemscope="" itemprop="address">
     <div itemprop="streetAddress">1600 E. Olive St.</div>
     <div><span itemprop="addressLocality">Seattle</span>, <span itemprop="addressRegion">Washington</span> <span itemprop="postalCode">98122</span></div> 

Ok cool! A lot of SEO experts debate that microdata is a lot more popular and widely used than RDFa, although newer systems are moving towards RDFa.  Microdata is still safe to use so if you don’t know about the Schema, read more.


<meta property="og:locale" content="en_US" />
<meta property="og:type" content="website" />
<meta property="og:title" content="Kick Ass Ninja in Seattle Doing Bad A55 Shit" />
<meta property="og:description" content="Seattle Ninja in Capitol Hill doing back flips and flying through the sky at all angles of the wall and up in the sky cool shit." />
<meta property="og:url" content="https://www.coolwebsite.com" />
<meta property="og:site_name" content="Cool Ninja" />


and some more with Facebook meta in the mix.


  <meta property="business:contact_data:street_address" content="Sample Contact data: Street Address" /> 
  <meta property="business:contact_data:locality"       content="Sample Contact data: Locality" /> 
  <meta property="business:contact_data:postal_code"    content="Sample Contact data: Postal Code" /> 
  <meta property="business:contact_data:country_name"   content="Sample Contact data: Country Name" /> 
  <meta property="place:location:latitude"              content="Sample Location: Latitude" /> 
  <meta property="place:location:longitude"             content="Sample Location: Longitude" /> 


So this is only the “og:” property, some of you will probably just use the basic meta data like title, description here.

Keep in mind, traditional meta description is still used by Google and respected as SEO Best Practices. 

Also meta keywords is used for indexing but not for Google SEO, so don’t rely on meta keywords, Learn more.

At any rate, good luck ninjas.