So this is more of an observational and subjective matter but then I started looking at the type of font and see if we can really think that it represents the time, era, and level of professionalism.
Let’s look the hit TV series Game of Thrones.
Fan remake (1990~95)
Now let’s take a look at the modern version (2010~ 2015)
Obviously, the music and motion graphics are completely different and it’s not really fair to compare these two. But if take away the music, shitty vhs lines, color filter, and motion graphics(almost everything) but the font makes you think. The gradient font is antiquated. It’s not cool anymore. But it was before? Uppercase vs Capitalized, custom versus standard. It kind of makes you think if the design of a car is the same marketing ploy?
Why are car designs from the 1940s and 1950s sought after than cars from 80s and 90s. You don’t believe me? try looking at an online for a Mustang or Porsche from that era and wonder why it costs more than one from the late 80s or early 90s. Oh it’s a classic? or it’s an antique? Yet, newer cars (in that class) are expensive too. Oh it’s newer, newer technology. Ok so these cars from the 1980s and 1990s are going turn into a lot of gold someday? hmmmm.
Is it a specific design or creating a classic style that makes something unique or valuable? What makes a design or a font really special? Or is it a thing that expires? Fonts are created all the fucking time, the movie industry knows very well.
They want to market something fresh, but it doesn’t have to be good. It’s your choice, do you go classic? or will you attempt something newer and fresh? Coca Cola used a classic custom font, Pepsi on the other hand is constantly trying to revamp itself (and font/logo) every 10 years. After a while, it’s just “sugar water” according to Steve Jobs so does font really matter?
Hell fucking yeah. I think so. I like Pepsi but the that Coke design looks better. It’s classy and lives up to that product image. What signature do you want to leave on this planet? or your brand?